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Samsung Australia ordered to pay $9.7 million for deceptive advertisements

Samsung Australia has been ordered by the Federal Courtroom to pay a $14 million (about $9.7 million USD) high-quality for a deceptive advertising marketing campaign, as noticed by PhoneArena. The advertisements in query instructed that a few of its waterproof telephones may very well be utilized in swimming pools and at seashores, which Samsung’s personal web site advises in opposition to.

The advertisements ran between March 2016 and October 2018, depicting Galaxy A-series, S7-series, and S8-series telephones. They’re all rated IP68, which implies you’ll be able to totally submerge them in water for an prolonged period of time — on this case, as much as half-hour to a depth of 1.5 meters (about 5 ft). However that safety solely extends to freshwater — saltwater and chlorinated pool water are a unique matter.

Samsung’s advertisements implied that it’s okay to take your telephone browsing. It isn’t advisable to take your telephone browsing.
Picture: Australian Competitors and Client Fee / Samsung Australia

The Australian Competitors and Client Fee (or ACCC) took Samsung Australia to process on these claims in 2019, and the Federal Courtroom is ordering Samsung to pay up. The ACCC’s chair Gina Cass-Gottlieb says that the group reviewed a whole bunch of complaints from Galaxy house owners who say their telephones malfunctioned or stopped working altogether after being uncovered to water. The weak hyperlink appears to be the charging port: if the telephone is utilized in saltwater or chlorinated water after which charged earlier than the port is completely dry, corrosion can happen.

It’s all a superb reminder that even a powerful waterproof score like IP68 comes with sure limitations. Greatest to err on the aspect of warning earlier than you imagine one thing you see on TV and take a swim together with your smartphone.

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